UEA fencing // Social Media

Digital and print material for the UEA Fencing Club. The content strategy was created to elevate the digital presence of the fencing club, positioning the club as disciplined, competitive, and visually striking, while still being accessible to new members. The goal was to create a feed that balances athletic energy with a sense of precision and control, much like the sport itself. The aesthetic is built around a black and blue colour scheme, leveraging high-contrast photography and dynamic compositions to create a strong, modern brand identity on Instagram. The charcoal black - used as the primary background or overlay colour - represents discipline, control, and strength, while the electric blue symbolises energy, focus, and modernity and is used for accents and highlights. Images often feature darkened backgrounds or are edited to create high-contrast lighting, allowing the blue accents to stand out boldly, creating a cinematic, athletic tone.